Increase your audience, drive more sales, and raise brand awareness using social media marketing!
Creating a social media profile can be either a stressful experience or an enjoyable one. Making the decision to expand your company to social media is a step in the right direction of expanding your business’s horizons and increasing traffic. There are many social media sites to choose from. These include Twitter, Facebook, Instagram, Google+, Yelp, Pinterest, Tumblr, and Youtube. Depending on your target audience and layout preference, you may prefer one of these over the other.
Twitter has audiences of all ages, but it’s important to note that more than half of their users are older than 30. While Twitter is known for having a short character limit of 140, they had recently updated this to 280. A tweet is meant to get a small amount of information posted to share with others. Most businesses use Twitter to share links to their articles and web pages. The short character limit allows for users with a shorter attention span to find things that pique their interest without investing too much time reading.
Facebook has more options than Twitter when it comes to post length, tagging people, and creating a more local following. However, half of Twitter’s users follow a business or organization. Some people may find that they prefer Facebook because you don’t have to use hashtags or worry about limits. Facebook would be a better option if you’re interested in making longer posts, want a local following, and want on-site reviews.
Instagram is picture oriented, so I would only go with this option if your business can provide aesthetically pleasing pictures. Depending on your business, this can either be a great option or an awful one. You may want to consider Instagram if you own a business oriented around food, clothing, products, or any other service you can showcase with pictures. Businesses centered around customer service may not get the most out of instagram and should opt for a different social media site.
Youtube is video-based, so if you’re comfortable talking to a camera and have the budget or skills for video editing, this could be a fun option. A lot of businesses use Youtube for tutorials, reviews, and even use skits to make a viral video.
Yelp has been used to amplify business’ ratings, whether positive or negative. Putting your business on Yelp will increase traffic, especially after you start getting reviews. Once you start getting reviews, more people will be more trusting of your services and recommend you to others. Since Yelp is reliant on customers’ experiences, people will use it to search for the best rated businesses and be more willing to review you, which will help your business and provide both feedback and traffic.
Like Facebook, Google+ is best used for local traffic. Google+ can be used as a way to link your personal Google profile to your business, so you can have your profile pop up next to your business. You can also keep track of your traffic with Google+, so you wouldn’t have to use external services for tracking traffic.
Once you choose a social media site to start marketing your business on, you can start posting/tweeting and finding ways to interact with your audience. Using hashtags, linking your articles, interacting with your audience, and expanding your business horizon will increase traffic and begin leading to a steady flow of traffic to your site. Using more than one social media site to expand your business traffic will definitely show the most pay-off, as long as you’re willing to put in the extra effort for maintenance.
If you ever decide to find a company to handle your social media marketing, there are some things that you need to make sure they are doing. They include:
What To Look For In A Social Media Marketing Company
Page Creation
Professionally created and optimized Facebook, Twitter, Google+ and LinkedIn accounts that make a killer, lasting impression.
Social Posts
Skillfully crafted social media posts that build your credibility, showcase your products and services, and position you as an industry leader.
Engagement
Rigorous page monitoring by our team ensures you’ll never miss a beat. We’ll watch your page comments and give you a call any time you have a business inquiry or potential lead.
Boosted Posts
Zap your posts with power! We’ll use Facebook advertising tools to get your brand and social posts seen by more people in your target market.
Social Ads
Expertly targeted Facebook and Instagram ad campaigns get your brand in front of the right people at the right time and drive the business results you want.
Email Campaigns
Connect with both existing and potential customers through beautifully designed newsletters, drip campaigns and promotional emails.
The majority of consumers expect your business to have an online presence. It’s critical in order to succeed in today’s market. For a consumer, it’s refreshing to see a business actively talking to their customers through social media channels. Find out what you’ll get when you work with Thinkshore Media, and learn some additional reasons why social media marketing can help your business soar over the competition.
