Digital marketing is a marketing strategy using technology as a way to advertise products to potential customers. This provides a way for business owners to advertise their products in the most effective way possible through the internet.
Digital marketing works because most people today have computers in their home and carry around cell phones with them that they browse social media and websites on. This leaves room for a whole new realm of marketing that leaves your advertisements on the screens of thousands. While traditional forms of marketing such as billboards, flyers, and newspaper ads will reach a lot of people, they don’t have the same possibilities as digital marketing.
There are many different kinds of digital marketing, such as search engine optimization (SEO), pay-per-click advertising (PPC), affiliate marketing, email marketing, social media marketing, and content marketing. Digital marketing can be used as an umbrella term to refer to any of these marketing strategies.
Digital marketing has been around as long as people have had access to computers and cell phones. With the use of social media, search engines, and apps, companies have been able to market their ads based on the relevance of the product and behavioral retargeting. Behavioral retargeting is when advertisements relevant to the user’s search history will begin showing to pique the user’s interest. This type of digital marketing works because it’s based on what the user wants, will remind the user they were searching for it recently, and will be more likely to be clicked on considering the relevance to the user. This makes it easy to showcase your ads to the people who want to see them, or are even looking for them.
Types of Digital Marketing
Search engine optimization is the visibility of a site on a search engine such as Google or Yahoo. Knowing how to make your website easier to find will leave it higher up on the search engine results page, creating more traffic to your site.
Pay-per-click advertising is when you pay every time your ad is clicked, which makes it more likely for your ad to appear in search results. When you type in key phrases or words into a search bar related to your ad or website, it should pop up above other search results. The more clicks you get on your ad the higher up in the results it will appear.
Affiliate marketing is similar to sponsorships, except it is when a customer brings in more customers by advertising your product and then gets a portion of the profits. Affiliate marketing requires good relationships with your affiliates in order for a strong long-term relationship that will benefit the both of you and lead to financial gain.
Social media marketing is the use of social media sites such as Facebook, Twitter, Blogspot, Pinterest, or Tumblr to market your company to a target audience. Social media marketing has allowed for companies to have a more personal relationship with their clients.
Email marketing is any time you are using an email to contact a customer or potential client. Email marketing can also work as subscriptions by advertising your product to give updates and discounts. Learn More.
Content marketing is when a company will make a blog or video to upload that will relate to their product. If the video goes viral, then it transitions into viral marketing, which is when a company caters to the internet by making relevant, absurd, or hilarious videos that gets shared throughout social media sites.
Digital marketing is a multi-faceted marketing tool that can lead to a successful business when used right. Using more than one digital marketing method can increase the chances of your business becoming successful, but using too many can waste your money if you’re not careful. Using a combination of these methods such as search engine optimization and social media marketing can be what makes your company successful.
If you are looking to learn more, please give Thinkshore Media a call at 816-298-9353.