As technology evolves, our websites must evolve to fit the increasingly complex digital landscape. Responsive web design is a concept that was birthed as an approach to optimize viewer experiences on web pages. In this article we will explore the concept of responsive web design by conceptualizing it, explaining it, and discussing the benefits of responsive web design.

What Are The Benefits of Responsive Web Design?

A very basic definition of responsive web design could be summarized as: a concept that aims to give the viewer a great website experience by using HTML, CSS, and other tools to make content look good from any point of view on any device.

Responsive web design aims to do that by making pages that are easy to read, navigate, and use. Responsive web design also tries to minimize the user’s need to modify elements of the website for ease of use. Such modifications include panning, scrolling, resizing, and zooming.

A website with great response will be easy to use, with content flowing seamlessly from site to user. If the user switches devices from a laptop to a desktop to a phone, the responsive web design optimized website should modify its form to accommodate the user’s device changes. The website will employ concepts such as automatically adjusted images and resolutions.

The Benefits of responsive web design

Have you ever opened a webpage on your smart phone, and then found yourself having to zoom in to read the tiny miniature text scribbled across the screen? Wouldn’t it be nice if the website would just change itself to help you out by making the words bigger? With responsive web design, this is possible.

responsive web design provides enormous benefit to websites that have diverse streams of traffic. Let’s say you have a blog, and the majority of your traffic comes from mobile and desktop. With a proper responsiveness, the reading experience of your audience would improve, which could directly lead to a decrease in your bounce rates, increase in retention rates, and higher conversion rates in terms of affiliate products and/or subscriptions.  You will probably get more calls and more leads as a direct result. It is proven that users will move away from websites that can’t be read on their device.

responsive web design can also indirectly help your website with Pagerank and SEO optimization. Having a website that is easier to use will increase a lot of metrics that were mentioned in the last paragraph. These metrics have been known to be included in search engine algorithms that can dictate where a page lies on Google and/or Bing.

responsive web design also provides cost saving benefits to websites during their lifespan. 20 years ago, the most frequent way to access a website was by desktop computer. Today, we have desktops, laptops, smartphones, tablets, e-readers, and many more devices with their own hardware configurations and screen resolutions.

There is no way to predict what kind of changes there will be to web-accessing devices in the future, so having an optimized website will act as digital insurance to change by having the website automatically adjust itself to future hardware. Without a responsive design, you would have to manually create new pages for viewers with different devices.

Get Ahead or Stay Behind

Responsive web design is a concept that has picked up major traction in the last decade. Every year there are more ways to access pages on the web – and businesses are looking for ways to respond to this growing change. responsive web design provides pages with a flexible and fluid framework of responding to a user’s increasing variety of methods of accessing the web.

If you are looking for a local Kansas City company to help you with responsive website design, we would be happy to help. We also offer:

Website maintenance – Website maintenance is basically making sure that all of the cogs in your machine are working together. The little things matter, little things like fast site speed, correctly connecting links and properly performing code structure. If any part of your website is not up to date it can affect the effectiveness of your SEO. A functioning website promotes your business, increasing customer traffic and satisfaction.

Content marketing – Content marketing is utilizing the information you have as a business to improve your SEO. Articles, infographics, videos and more can be produced and published regularly and strategically to keep your website up-to-date. Using content, you can inform and connect with your clients by addressing the topics they are looking for and interested in. Done effectively content marketing can increase your business.

Email marketing – Email marketing can be one of the most powerful tools in your digital marketing belt. Thinkshore Media is a proven leader in the email marketing space, and we’ve delivered game-changing results for our clients. Our email marketing experts in KC can help your business maximize your digital efforts and draw out massive ROI you didn’t know existed.

Search engine marketing (PPC Management) – SEM is managing online advertising like Google AdWords and other pay-per-click formats to increase sales and conversions. While SEM may sound simple, effective management of your accounts requires a lot of time and experience to understand the complex details hiding beneath the surface. When your accounts are managed correctly, it can greatly improve your online advertising ROI.

Social media marketing – SMM allows your company to interact with and inform customers and potential customers by using a variety of platforms like Facebook, Google Plus, Twitter, LinkedIn and Pinterest. Proper use of social media can be a great way to gain and retain clients but improper use can result in dismal results and wasted money. Make the investment necessary to maintain your social profiles because an abandoned profile gives a bad impression.

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