We know the benefits of responsive web design, simple navigation and clean layout. But are you following these three design tactics to take your site to the next level? If not, you could be losing out on potential customers.
Clear Calls-To-Action
Are you using buttons on your pages to prompt visitors to click-through? If not, you may be missing out on customers. Use them throughout your site to help guide visitors to what they should do next. What service or product are you trying to grow? What is most important to your business? These are the items that a call-to-action can help promote.
Visual Hierarchy
Does your site have a primary area of interest that gradually decreases in importance as one scrolls? Provide a focal point on your site by featuring a large image (called a hero) at the top with your main value prop. This will let visitors know the most important piece of info on your website. After that, you can slowly tell them more about how you can help them fix their problem.
Video Content
Visitors are increasingly relying on video (over text) to educate them on a brand. We have an increasing short attention span as a country and are used to getting information quickly and to the point. Consider making short videos about your product, service, or offering to help boost conversion and create interest in your website. People love quick info on a nice video.
Take a moment to look at your website with a new perspective. Does it show the exact message that you want at a glance? If your answer isn’t a complete YES, then please claim your FREE design consultation. Our experts would love to help make your website look exactly as you picture it.
