As technology evolves, our websites must evolve to fit the increasingly complex digital landscape. Responsive web design is a concept that was birthed as an approach to optimize viewer experiences on web pages. In this article we will explore the concept of responsive web design by conceptualizing it, explaining it, and discussing the benefits of responsive web design.
What Are The Benefits of Responsive Web Design?
A very basic definition of responsive web design could be summarized as: a concept that aims to give the viewer a great website experience by using HTML, CSS, and other tools to make content look good from any point of view on any device.
Responsive web design aims to do that by making pages that are easy to read, navigate, and use. Responsive web design also tries to minimize the user’s need to modify elements of the website for ease of use. Such modifications include panning, scrolling, resizing, and zooming.
A website with great response will be easy to use, with content flowing seamlessly from site to user. If the user switches devices from a laptop to a desktop to a phone, the responsive web design optimized website should modify its form to accommodate the user’s device changes. The website will employ concepts such as automatically adjusted images and resolutions.
The Benefits of responsive web design
Have you ever opened a webpage on your smart phone, and then found yourself having to zoom in to read the tiny miniature text scribbled across the screen? Wouldn’t it be nice if the website would just change itself to help you out by making the words bigger? With responsive web design, this is possible.
responsive web design provides enormous benefit to websites that have diverse streams of traffic. Let’s say you have a blog, and the majority of your traffic comes from mobile and desktop. With a proper responsiveness, the reading experience of your audience would improve, which could directly lead to a decrease in your bounce rates, increase in retention rates, and higher conversion rates in terms of affiliate products and/or subscriptions. You will probably get more calls and more leads as a direct result. It is proven that users will move away from websites that can’t be read on their device.
responsive web design can also indirectly help your website with Pagerank and SEO optimization. Having a website that is easier to use will increase a lot of metrics that were mentioned in the last paragraph. These metrics have been known to be included in search engine algorithms that can dictate where a page lies on Google and/or Bing.
responsive web design also provides cost saving benefits to websites during their lifespan. 20 years ago, the most frequent way to access a website was by desktop computer. Today, we have desktops, laptops, smartphones, tablets, e-readers, and many more devices with their own hardware configurations and screen resolutions.
There is no way to predict what kind of changes there will be to web-accessing devices in the future, so having an optimized website will act as digital insurance to change by having the website automatically adjust itself to future hardware. Without a responsive design, you would have to manually create new pages for viewers with different devices.
Get Ahead or Stay Behind
Responsive web design is a concept that has picked up major traction in the last decade. Every year there are more ways to access pages on the web – and businesses are looking for ways to respond to this growing change. responsive web design provides pages with a flexible and fluid framework of responding to a user’s increasing variety of methods of accessing the web.
If you are looking for a local Kansas City company to help you with responsive website design, we would be happy to help. We also offer:
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